Pixelated Minecraft character with orange hair looking surprised, with pixel forest and enderman in background.

minecraft usb drives launch TRAILER

In Verbatim's collaboration with Mojang to create USBs in shapes of 5 most common Minecraft mobs, Lit Candle was hired for this project to create a product commercial that's meant to capture the attention of the fans of Minecraft, and to showcase how good this product looks in-and-out of its packaging. The project featured a friendly Voice Over, and adventure music, to build the proper mood for this ad.

Supervision

Mojang AB. TM Microsoft Corporation

Client

VERBATIM x Mojang

PRODUCTION

5 weeks

MUSIC

Licensed from Martin Klem

DELIVERABLE

Product Film, CGI, 3D Animation

Direction // Production

LITCANDLE™

Minecraft character Steve wearing a blue shirt and jeans on a green background with his name below.

Minecraft character Alex with orange hair in green shirt and red pants on a green background.

3D green pixelated Minecraft creeper character with black facial features on a green background.

Minecraft Enderman with purple eyes holding a grass block on a green background.

Minecraft-themed USB 2.0 drive shaped like a pixelated zombie character with 32GB capacity.

Minecraft Steve USB 2.0 limited edition 32GB drive in pixel-style packaging.

Minecraft limited edition Alex USB 2.0 flash drive with 32 GB capacity in packaging.

Minecraft Enderman 32GB limited edition USB 2.0 drive in game-themed packaging.

client feedback (Microsoft TEAMS)

Chat conversation where vanessa.taylor praises Adnan's work and agrees to send it to Mojang for final approval.

Community feedback (reddit)

Reddit comments discussing USB products, including questions on buying, flipping USB, and requests for tutorials.

Screenshot of a Reddit thread with comments discussing a USB laptop ad and animation effects.