GAMING LAPTOP TEASER

In this advertisement, we showcased Alienware's hottest gaming laptop at that time. We believed that the sci-fi theme was a perfect fit for the brand and the product's target demographic. As a result, we went all-in on the "Alien" theme, which is evident from the very beginning, setting a serious and dark tone for the rest of the advertisement. This commercial generated a significant amount of excitement within the Alienware community and even led to our creative director being featured by Alienware in their annual update stream.